Charlotte Evans
What employment sector do you work in?
Private Sector
How long have you had a green job for nature?
2 years
Please describe the work that you do.
I’m a Marketing Executive at Wildcare Ecology Supplies where I help build awareness about the brand’s range of wildlife monitoring equipment. In my role, I manage the brand’s social media presence and create content for its online channels. When filming and producing content, I regularly collaborate with Ecologists and look for ways to highlight their work and their projects’ positive impact on ecosystems.
With Wildcare, I also regularly attend events, including the CIEEM’s conference and the UK Construction Week event. At events, I engage with attendees to help showcase the brand’s solutions for conservation projects.
What do you most like about your job? Any dislikes?
I really enjoy having the opportunity to shape and grow Wildcare’s social channels and seeing the positive response online users have to the photos and videos I share. It’s always exciting to apply new creative ideas, test different content, and introduce content strategies that engage audiences.
Another thing that I enjoy at the Wildcare HQ, is being around their really cool kit, including thermal cameras and camera traps. It’s always interesting to see what these have captured, and I love going through the footage, which often features nocturnal animals, such as bats and hedgehogs.
What inspired you into this career?
When studying business at Reaseheath College, my cohort visited Chester Zoo, where their marketing team delivered a session on the zoo’s marketing activities. I found it really interesting to learn how the zoo used paid and earned media to increase brand awareness, and the session led me to recognise that I could combine my interest in conservation with a career that supports commercial activities.
Have you faced any challenges in progressing your career so far?
When pursuing roles in the conservation sector, as well as the marketing industry, it can be an extremely competitive process. Because of this, I’ve had to have a lot of determination and resilience when my applications for roles have been unsuccessful. I’d recommend anyone in a similar situation to ask for feedback from interviews and to use this to shape their learning, so they can continue gaining the experience brands are looking for.
As the marketing industry is constantly evolving, there is a need for marketers to stay up-to-date on current trends, platform updates and what is happening in the marketing landscape. This means that a lot of personal learning, volunteering and mentoring sessions have to be completed outside of work. While this has been beneficial for improving my employability prospects, it has also meant that I’ve had to dedicate a lot of evenings and annual leave to developing my personal skills and gaining exposure to different marketing practices.
What education/training did you have?
In high school, I started shaping my education towards a career in the conservation sector by including land-based topics. I did this by completing an environmental and land-based diploma, which allowed me to build both practical experience and theoretical knowledge. The course gave me the chance to learn about different ecosystems, survey habitats, and learn about sustainable options that businesses can include in their activities.
From there, I studied Animal Management at college, which included modules on ecology, animal behaviour, and animal husbandry. I continued to expand my knowledge by staying for an extra year to study business, which enriched my understanding of how businesses function.
I also completed a marketing degree at Lancaster University, which gave me a solid understanding of global marketing management, consumer behaviour, market research, B2B marketing, and more.
Alongside my current role, I joined Chester Zoo’s Youth Board and completed a two-year term on the board. This voluntary position allowed me to share feedback with Commercial Directors and Trustees on key decisions the zoo made. This involved providing a voice for young people through board meetings, planning the annual youth summit, contributing to the zoo’s quarterly youth-led newsletter, and securing external speaker opportunities. By being on the Youth Board, not only was I able to contribute a different perspective to discussions, I also had the chance to learn more about the conservation sector.
What advice would you give to someone coming into the profession?
For anyone looking to pursue a career in marketing within the conservation sector, I recommend gaining practical experience that can be used to complement educational qualifications. This experience could be gained through volunteering or supporting local ecology/wildlife businesses and charities.
I’d also recommend establishing an online presence on social media, as this can provide a platform for showcasing projects and experiences. I saw the benefits of doing this when I launched a personal brand (dayswithcharlotte) on Instagram, as this allowed me to gain content creation experience and learn about influencer marketing. Having a personal brand gave me a ‘real world’ example to talk about during interviews early in my career. I’ve also benefited from sharing content on LinkedIn as this has led to opportunities, such as an invite to speak on a podcast and collaborations.
There are many different marketing areas, including content creation, graphic design, and PR, so I’d recommend aspiring marketers to try and experience as many areas as possible to find out which ones match your skills and what you enjoy most. Plus, don’t be afraid to walk away from your current role to try something new or experience a different sector!
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Tags: England, Private sector, Media and communications roles, Marketing
Date profile submitted: 28/04/2025
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